How to build a lead capture form that converts
You're getting traffic. People visit your site, read your content, and leave. No email address. No way to follow up. No relationship.
200Stories
No items found for this source.
HSBC Marketing Strategy & Campaigns: How the Global Bank Builds Trust and Loyalty
When you speak of the international finance world, HSBC is a towering giant, its name a shorthand for financial marketing tactics with a presence in more than 65 countries. But underneath this front of success lies a captivating tale of adaptability plus innovation.
Midge Purce on Beauty, Back-to-Back Titles & Using Her Platform
Midge Purce doesn't do anything halfway. The Gotham FC forward and US Women's National Team veteran is fresh off a championship run, eyeing a repeat, and building a formidable career off the pitch. A Harvard grad with a psychology degree, she co-founded the Black Women's Players Collective, created the National Women’s Soccer League (NWSL) reality series The Offseason, and just launched Confessions of an Elite Athlete, a Vox Media podcast where she interviews top athletes about the mental side of performance.
The Operating Model Behind Trustworthy Content at Scale
Your content program might be running on all cylinders, meeting volume goals, but is it making any impact? Here’s how to tell. Look for symptoms, such as competitors appearing in answer boxes above your content or compliance flagging a freelancer’s work.
Amazing In-Camera Visuals Power Airalo’s Global Campaign
Airalo, a provider of digital SIM cards for global travelers, set its latest advert in locations around Pisa, Paris, Tokyo, Bangkok and Berlin.
I Can’t Function Without My Papier Wellness Journal, So I Tried Two More
...but I might not be Type A enough for them.
Noreply email: examples, alternatives & 2026 fixes
A noreply email is a message from an unmonitored address, which can reduce your deliverability because customers are less likely to add your address to contacts and are more likely to report you as spam. Google’s sender guidelines, last updated in 2024, brought about requirements for unsubscribe links.
What is email clipping? Causes, limits, and how to fix it
Learn what email clipping is, why Gmail cuts off large emails, and how to reduce HTML size to prevent clipped content, broken layouts, and missing unsubscribe links.
15 top ecommerce website examples [2026 ]
Drawing inspiration from the best ecommerce website examples can help you turn your store into a memorable digital experience. Good design attracts visitors and makes browsing effortless. It helps visitors understand the product, trust the brand, and buy with less friction.
What’s Missing From Your B2B Content: Q&A with Belinda Weaver (Part 1)
Belinda Weaver answers your questions about voice of customer research, content gaps, CTAs, buyer journeys, and website messaging to help marketers create more effective content strategies.
The Confidence Crash: How New Software Impacts Workers [Infographic]
Marketing Management - Nearly half (49%) of workers say they’ve felt less confident in their ability to do their job after a software transition, according to recent research.
The Biggest Benefits of AI-Powered Customer Service
Customer Experience - Customers say speed is the biggest benefit of getting service from an automated agent versus a human agent, according to recent research.
The 8 best business card scanner apps in 2026
Business card scanning apps present a modern solution to a decades-old problem. Now, with the click of a button, you can scan business cards directly into your phone and store an unlimited number of contacts. Plus, the best business card scanner app doesn't stop with scanning and storage—it comes with plenty of other features that can help you be more efficient, organized, and connected.
Etsy Wants to Help Us ‘Celebrate Being Human’
In the numbers game of life, consumers can count on Etsy for handmade goods that rise above the machine-produced fray and deliver deeper meaning. The online marketplace makes that point in a fresh brand push breaking today via the Orchard agency and Love Song director Jess Kohl.
Email Capture: Tools, Forms & Practices for Ecommerce
According to Omnisend’s data, ecommerce merchants generated an ROI of $79 for every dollar spent on email marketing in 2025. To achieve similar returns, you need email capture, which means collecting visitors’ email addresses through signup forms, popups, landing pages,
Fix WordPress Emails Going To Spam In 2026(Full Guide)
To fix WordPress emails going to spam, start by testing email delivery using tools like Mail-Tester. This shows whether your messages are landing in inboxes or spam folders. Next, install an SMTP (Simple Mail Transfer Protocol) plugin.
NEW 2026 Search Advertising Benchmarks (+Tips)
Find out the average click-through rate, cost per lead, cost per click, and conversion rate for search advertising, plus get tips to improve your campaigns.
Quaker drops new spot as part of FIFA sponsorship
The World Cup is the biggest sports marketing stage in the world, offering brands a stage to connect with consumers every four years. As soccer continues to become a more popular sport in the U.S., the event offers Quaker the opportunity to position itself as a nutritious breakfast for families whose kids play soccer.
CMO of the Week: Valvoline Global’s Michael Kirtman
Valvoline Global’s chief brand officer Michael Kirtman has hit the ground running since he joined the 160 year-old motor oil brand in January.
What AI Overviews mean for SEO & website traffic
If you’re worried about what AI Overviews mean for SEO, let me remind you of the panic over featured snippets circa 2017. Remember how that turned out? At first, bloggers and SEOs bristled over these quick-glance summaries at the top of the Google SERPs, fearing they’d steal all our traffic. Eventually, however, we adapted and started optimizing content to get mentioned in them. I believe the same will be true of AI Overviews.
Heineken turns soccer fans into volunteers
The initiative was created after company research revealed that more than half (52%) of U.S.
The Outlier Video Method: Using AI to Study What Works and Create Your Own
Want to use AI to scale video content research and production? Wondering how to create an AI system that will produce videos that attract your ideal audience?
The 4 Stages of Content-Led Marketing Maturity
A multi-brand healthcare company was losing ground. It didn’t have a content problem. It had an alignment problem. Here’s the maturity model that fixed it. Any marketing organization can do it without more people or tools.
Jamie Reilly of Moment Factory: The Wall Between Event Marketing and Entertainment Will Dissolve
Jamie is General Manager of Sports & Entertainment at Moment Factory. Muse spent a few minutes with Jamie to learn more about her background, her creative inspirations and recent work she’s admired. Jamie, tell us ... Your most important creative inspirations, and some recent stuff you love, in the events space or otherwise. I recently Jamie is General Manager of Sports & Entertainment at Moment Factory.
Filmmaker Zachary Heinzerling Profiles Rafael Nadal in Revealing Netflix Documentary Series
The final year of tennis great Rafael Nadal’s career is chronicled in Rafa. Dropping on Netflix May 29, the 4-part documentary series stands out for its emotional depth. Episodes explore the challenges faced by the 22-time Grand Slams singles champion, most notably a rare and debilitating foot condition.
Email Design Trends You Can’t Ignore in 2026
Email design isn’t changing. It’s maturing. What used to work is no longer enough on its own. Not because everything has changed, but because expectations have. People open emails across different devices, screen sizes, and email clients, each one affecting how your design behaves. Dark mode shifts colors. Mobile apps compress layouts.
Pope delivers first encyclical calling to disarm and regulate AI
Despite his Chicago roots, the pope didn’t spend yesterday grilling by the lake. Pope Leo XIV issued his first encyclical yesterday, and spent most of the 83-page document offering a warning to Silicon Valley and policy makers about artificial intelligence.
What is a CLI (command line interface)?
The first time I looked up "command line interface," I learned it was something you use inside a terminal—that window where developers type inscrutable commands in a pixelated-looking font. Right then and there, I dismissed the command line as something that only capital-d developers could use. Then vibe coding tools started blurring the line between who's technical and who isn't, and I started to flirt with the idea of learning CLI again. What I discovered is that it's not as intimidating as I'
How to create a poll in Slack: 2 easy methods
I love delegating decision-making to others. Like when I was trying to decide if I should splurge on a fancy hair dryer or save my dollars, I sent a quick Slack poll—in between 37 other very important, very work-related messages—and let my teammates decide for me. Whether it's the hair dryer, project decisions, or team feedback, a Slack poll gets you an answer fast. Here, I'll show you two easy ways to create a poll in Slack so you can keep future decisions out of your hands, where they belong.
Zapier vs. Workato comparison: Which is best? [2026]
Building with AI has never been easier, but governing it is another story. IT needs to somehow simultaneously track the operations manager adding AI steps to their workflow and the sales reps connecting Claude to their CRM. And oh, by the way, somewhere in HR, an unsupervised new hire is vibe coding an internal app that connects to your Workday account.
The crucial impact of response time on customer satisfaction
Slow responses reduce customer satisfaction, damage brand trust and increase churn. Delayed responses tell customers that their needs may not be a priority.
The labor market has a teeny problem
Your angry neighbor may have a tough time finding a teenage service worker to scream at this summer. That’s because teen employment is on pace for its lowest level in decades.
What is no-code? Examples and how to get started
Albert Einstein didn't wear socks. This little nugget of trivia permanently lodged itself into my brain during my first foray into no-code development: a school project on the father of relativity. Instead of slapping some facts on a tri-fold poster board and calling it a day, I decided to create a fully functional website while my classmates were probably busy playing outside or developing proper social skills.
The 6 best wireframe tools in 2026
I have a small addiction to designing things. From website pages to new app ideas, the design process has always seemed like such an interesting mix of research, analysis, and creativity. Granted, my first attempts at design took place on plain sheets of printer paper, physical whiteboards, and a very painstaking mockup in Photoshop.
Customer service analytics guide for sales and customer teams
Customer service analytics involves analyzing data from customer interactions to improve the customer experience.
Email productivity: Tips, tools, and best practices
Email productivity helps teams respond faster, stay organized, and manage growing inboxes without losing important messages. Customer-facing teams now handle larger email volumes and higher response expectations than ever before.
Shared mailbox best practices (for better customer support)
Shared mailbox best practices are a set of rules and processes that help teams manage a shared inbox efficiently. As customer service teams grow and email volume increases,
Top email marketing challenges impacting performance in 2026
Many brands face email marketing challenges such as poor deliverability, automation issues, weak communication, and poor targeting. When emails reach audiences at the wrong time, never arrive in the inbox,
Email etiquette tips: Mastering expert email communication
Email etiquette tips are simple rules for writing clear, polite, and effective emails in a professional setting.
Standard email response times policy for businesses
A standard email response time policy defines how long your sales or customer support teams take to acknowledge or respond to emails. Fast and reliable communication helps manage customer expectations,
Email impact in logistics: strategies and tips for 2026
The email impact in logistics is easy to see when emails are handled well.
How to get karma on Reddit
Reddit is everyone's favorite place to learn and chat about niche subjects—and Reddit karma demonstrates your ability to add value to those Reddit interactions. Redditors put a lot of weight behind users' ability to be genuine—especially if they represent a business—so while a high karma score doesn't automatically lead to trust, it'll help you become a legitimate member of the Reddit community. To get more karma on Reddit, you have to play by Reddit's rules. Here's how. What is Reddit karma?
🗣️ Forum
May 25, 2026 Share on Sponsored by Happy Monday. Ever had that feeling at the start of the week that it’s just going to be a good one… for no particular reason? We have it today. No data to back it up, of course.
Meta’s “Forum” and TikTok Shop’s success prove the same thing: Community sells
STACKED MARKETER - The marketer's #1 daily newsletter! Word of mouth is getting a group chat. Where are your customers lurking? Forum is Facebook’s new standalone app where the only thing in the feed is the conversation. What this means: Meta wants group discussions to compete with dedicated community platforms. And built-in AI search lets users pull answers from every group they’re in at once. This means years of niche knowledge, tutorials, and recommendations to the surface instantly.
YouTube is now the top product discovery platform
STACKED MARKETER - The marketer's #1 daily newsletter! Gen Z are no longer asking their Mom. They ask YouTube. And so does everyone else: 2.58B people use the platform every month, and a surprising number of them are shopping. The average session runs 14 minutes and 29 seconds, nearly double TikTok’s. That’s 14 minutes of someone actively looking for what to watch, buy, or trust. A few numbers worth knowing: 200B daily views on Shorts, with trending ones running for 50-60 seconds.
Unraveling the Digital Marketing Strategy of Booking.com | Campaigns
As one of the world’s leading online travel platforms, Booking.com has revolutionized the way travelers search, book, and experience accommodations worldwide. With a strong digital marketing strategy at its core, Booking.com has successfully positioned itself as a go-to platform for travelers.
Fake order confirmation emails: how to spot them
Getting a fake order confirmation in your inbox is usually followed by a degree of panic, which is exactly what scammers want: to get you into a vulnerable state of mind. If you just received a suspicious receipt, or you manage an online store and worry about brand impersonation, this guide is for you. As...
Monday Briefing: The Best Ad Is Just an Answer
Plus: Publicis bets $2.2B on identity as the AI moat, Tim Castree leaves Amazon for DoorDash, and Oscar Mayer takes Memorial Day national.
KFC Marketing Strategy & “Finger Lickin’ Good” Advertising Campaigns
Who doesn’t like juicy on the inside and crispy on the outside delicious fried chicken that is finger lickin’ good? Well, most of us are familiar with the secret recipe of the Colonel and it’s without a doubt one of the most well-known brands around the world. Yes, we’re talking about Kentucky Fried Chicken.
Properly Authenticated Email Is Bouncing – A New Paper May Explain Why
For the past couple of years, deliverability teams have been trading the same complaint: emails that pass SPF, DKIM and DMARC cleanly, sent from domains with years of good standing, are still getting kicked back with temporary errors. No spam flag, no misconfiguration, nothing in the DMARC report to explain it.
6 Key Insights Into BMW’s Social Media and Marketing Strategy
To study BMW marketing strategy, we first need to point out that the web presence is not just for selling products. It is also a ‘vehicle’ to position the brand and satisfies their goals with poise.
Proofpoint Acquires Acuvity (AI Security / Email Security Expansion)
Proofpoint has announced the acquisition of Acuvity, an AI-native runtime security and governance company. The deal expands Proofpoint’s capabilities beyond traditional email security into the emerging domain of AI agent protection and generative AI governance. Financial terms were not disclosed. The move signals something bigger than a standard cybersecurity acquisition. It highlights how AI systems,
Volkswagen Marketing Strategy: Campaigns Made “The People’s Car” an Automotive Icon
Volkswagen’s marketing strategy tells us that the strongest brands aren’t built on bursts of attention, but on steady, long-term alignment. At Volkswagen, marketing is treated as a “forever function” that never switches on or off.
How to rank in AI Overviews on Google and beyond
Growing up, the only “top 10” I cared about was MTV’s Total Request Live (TRL). When I started working, that became the top 10 results in the Google SERP. Now, my eyes are set even higher as we marketers explore how to rank in AI Overviews.
How to optimize for AI overviews (AIOs): A complete 2026 playbook
Google AI Overviews appear in Google Search results for a growing share of queries, and if your content isn’t structured to earn a citation, you’re losing visibility to competitors who’ve already adapted. Unfortunately, the challenge isn’t awareness. Most SEO leaders know AI Overviews exist.
Mobile Push notifications in Vero 2.0
Push notifications are now available in Vero 2.0, across both Broadcasts and Journeys. You can configure a push provider, design content with our basic or advanced editors and configure to send on an event trigger — bringing Vero 2.0 to full multi-channel parity for push. ### What's new **Configure a push provider** — Add and manage Amazon SNS push providers directly from the Channels page in Vero 2.0. Set your region, credentials, and the iOS and Android services Vero should send through, and give each provider a friendly name.
How to get the emoji keyboard on a Mac
Until recently, if I needed to insert an emoji somewhere on my Mac other than Slack, I would—I kid you not—Google the name of the emoji, then copy/paste it from the results. The good news: you're reading this, which means I'm not the only one who missed the emoji keyboard memo. Here's how to get to the Mac emoji keyboard, so you can add ✨ way too many ✨ emoji to everything you write. If you're just looking for a refresher, I'll save you the trouble with this cheat sheet.
The 6 best to-do list apps for iPhone in 2026
I couldn't function without my to-do list. If a co-worker, client, or loved one tells me about something that needs to happen, I will take my phone out of my pocket and immediately jot it down—otherwise the thing will never get done. I've used a lot of iPhone to-do list apps over the years. Part of this is because trying out new apps is literally my job, but part of it is that I've never quite found the perfect app. And, honestly?
What is Google Gemini?
Google has been in its "Gemini era" for a couple years now, and while the confusing rebrandings have slowed, everything else continues to improve at a rapid pace. Gemini is the name Google gave to its current generation family of multimodal AI models, but in typical Google fashion, it also applies to basically everything else that's related to AI. It can get a touch confusing since, by my reckoning, Google has: Google Gemini, a family of multimodal AI models.
The best audio editing software in 2026
In order to create a podcast, cut the pauses out of a webinar recording, or add effects to a video soundtrack, you'll need audio editing software. It lets you record audio, trim a file down to size, convert to web-friendly formats, and clean up an old recording. And there's no shortage of audio editors to choose from. Which you pick depends on what you're hoping to achieve, your budget, and your overall skill level.
Customer success metrics: Top 15 metrics to track in 2026
Customer success metrics show how customers use your product, how satisfied they are, and when they may be at risk of churning. To get the full picture, track key areas,
How to make your business more productive: quick steps
Making your business more productive involves improving communication, automating repetitive tasks, delegating responsibilities, and optimizing workflows. When teams do this, they respond faster, stay focused, and get more work done.
Key Benefits of cloud-based email management (2026)
The benefits of cloud-based email management include stronger data security, lower IT costs, and faster deployment.
Why your business needs quick customer replies (+ tips)
Slow replies lose customers. That’s the short answer to why your business needs quick customer replies. The average email response time for businesses is 12 hours and 10 minutes.
Average email response time (industry benchmarks and tips)
The average email response time across industries is around 12 hours, but customers expect replies much faster.
What Is Agentic AI? A Practical Guide for Marketers and Email Automation Teams
Agentic AI is moving from buzzword to practical tool for marketing teams. Instead of waiting for one prompt at a time, agentic AI can pursue a goal, make decisions, use tools, and improve from results.
Brain Teaser – 25 May
Two mothers and two daughters go to a pet store and buy three cats. Each female gets her own cat. How is this possible?
The Barbell Content Strategy
How I'm thinking about my content strategy in 2026.
Has the chic luggage race peaked?
The next trendy suitcase better have a built-in television or some other ridiculous feature, because the market is getting crowded.
Travelers aren’t flocking to Vegas for cheap thrills anymore
It’s not just David Copperfield—everyone seems to be vanishing from Vegas. Last year, annual trips to Las Vegas dropped 7.5%, according to data from the Las Vegas Convention and Visitors Authority (LVCVA). Outside the Covid-19 pandemic, that marks the biggest decline since the group started tracking visits to Sin City in the 1970s.
The K-shaped economy is trippin’
If you’re wealthy, it’s a new golden age of travel. If you’re not wealthy, it’s gold-plated at best. Airlines and hotels are increasingly tailoring their services to the affluent, while everyone else fights for legroom and late checkouts—if they can afford the trip at all.
How to use data to improve email response times effectively
Businesses that use data to improve email response times respond faster, hit SLA targets more consistently, and retain more customers.
Day 30: The “Skip a Month” Link That Saves Subscribers From Unsubscribing
Let Overwhelmed Readers Take a Break Instead of Leaving for Good Welcome to Day 30 of the 30 Days of Growth.
Kennedy Ryan on 'Score,' Perimenopause Memes, and Protecting Her Peace
Think running into your ex at the grocery store is bad? Imagine being hired for the same career-defining film. That’s the nightmare at the heart of Kennedy Ryan’s Score.
Italian Grinder Pasta Salad Recipe With Crispy Orecchiette
Now that barbecue season has arrived, it’s time for a bold declaration: Sure, burgers and hot dogs are great — but the sides are the real star. Case in point? Food by Maria’s Italian Grinder Pasta Salad with Crispy Air-Fried Orecchiette.
DéVon Christopher Johnson of BOMESI on Bringing More Ad Dollars to Diverse Media
DéVon is the cofounder of Bomesi (the Black Owned Media Equity & Sustainability Institute) and founder/CEO of BleuLife Media Group. He built his company from a single publication, Bleu Magazine, into a multimedia platform serving diverse audiences worldwide, partnering with brands like Pfizer, Nivea, BMW and Coach. DéVon began his career at Def Jam Records DéVon is the cofounder of BOMESI and Founder/CEO of BleuLife Media Group.
Waymo service takes a multicity rain check
Waymo and its self-driving cars are used to making waves, but this isn’t what they had in mind. After several incidents of its robotaxis driving into floodwaters, the company announced on Thursday that it’s temporarily halting its service in Atlanta, Austin, Dallas, and Houston due to inclement weather.
The first ‘Star Wars’ movie in 7 years might flop
Disney has a lot riding on a little alien child. The Mandalorian and Grogu officially hit theaters yesterday, and the entertainment giant desperately needs Baby Yoda to revive the famous franchise’s fading box-office appeal.
A complete guide to writing customer service emails in 2026
Customer service emails provide an excellent opportunity to engage directly with your customers.
Best email management software to manage your inbox in 2026
Some of the best email management software solutions for organizing your inbox and improving productivity include timetoreply, Front, Hiver, and Missive.
17 best customer service tools you should use in 2026
Customer service tools help businesses manage customer conversations across different channels. They also help teams stay on top of tickets, handoffs, and service levels.
Best Front Alternatives compared: Features and use cases
The best Front alternatives include timetoreply for email analytics and team performance tracking, Zendesk for enterprise customer support, Freshdesk for omnichannel workflows, and Gorgias for ecommerce support teams.
Day 29: The FOMO Approach to Getting Sponsors to Buy
The Exclusive Email List That Builds Urgency for Potential Sponsors Welcome to Day 29 of the 30 Days of Growth.
Google comes a step closer to running ads without you
STACKED MARKETER - The marketer's #1 daily newsletter! Google Marketing Live. The Coachella for marketing nerds. We’ve brought the roundup. The Sabrina Carpenter: Google rebuilt its ad formats for AI-first Search with Conversational Discovery ads, Highlighted Answers, and AI-powered Shopping ads. This makes ads more a part of the conversation rather than interruptors. And connect a shopper’s first question to their final purchase. Sounds powerful.
LinkedIn wants less AI, gets cited by AI anyway, and checks your ad receipts
STACKED MARKETER - The marketer's #1 daily newsletter! We’re going to give you a cake, but don’t even think about eating it. The platform is pulling in two directions: Restricting AI-generated content that lacks a human perspective while building AI writing tools directly into its composer. Global Editorial VP Laura Lorenzetti says: “When AI is overused, especially at scale, it dilutes the valuable insights that real human conversations can spark.”
📊 Without you
May 22, 2026 Share on Sponsored by Good morning. Somewhere between your last meeting and right now, Friday snuck up and tapped you on the shoulder. The weekend’s almost here. And the best way to kick it off is showing up already knowing everything that happened in marketing this week. Consider this your briefing.
Wendy’s to run look-alike contest on World Redhead Day
“Look-alike contests are having a cultural moment right now, and creating our own felt like a natural way for Wendy’s to celebrate our redhead roots in a way that’s timely, fun and unmistakably us,” said a company representative in an emailed statement.
Cannes Announces Eddy Cue as Entertainment Person of The Year
As we draw closer to the 73rd Cannes Lions Festival of Creativity, the festival has announced Apple’s Senior Vice President of Services and Health, Eddy Cue,
The Reason Your Marketing Feels Broken (And Why More Tactics Won’t Fix It)
Running SEO, ads, and content but nothing adds up? The problem isn’t your tactics. It’s the strategic foundation underneath them. Here’s how to fix it.
Multi-step forms: why they convert better and how to build one
A multi-step form breaks one long form into a series of shorter screens. Instead of asking for a name, email, company, and interests all at once, you ask one question per screen. The visitor answers, taps next, and moves forward. Each step feels small. The whole process feels fast.
What’s new: Omnisend’s May 2026 updates
The flowers are blooming, summer campaigns are getting locked in, and somewhere out there a marketer is already plotting Black Friday. Nothing inordinary. Before all that, here’s what we shipped this month to make your life a little easier.
The Kinn Studio x Prince Collection Is a Perfect Match
What goes together better than the world of fine jewellery and tennis? Fine jewellery brand Kinn Studios and heritage tennis brand Prince are answering that question with their latest collaboration that combines the best of sport and luxury.
Matt FaJohn of Hovercraft on Working With Nike and Coinbase Arena
Matt is a founding partner of Hovercraft with 20 years of industry experience directing and producing interactive, animations and immersive experiences for brands and agencies worldwide. In addition to client projects, Matt has also developed experiences in cultural institutions such as the The Smithsonian, Denver Art Museum, the Clifford Still Museum and Denver MCA.
ICYMI: If You Still Need to Prove Organic Social Matters, Start Here
Plus, LinkedIn’s AI slop crackdown
9 Brilliant Nike Campaigns Created With Effective Digital Marketing Strategies
The world-famous Nike’s digital marketing is top-notch, no doubt. And, what’s their secret? The quick answer is that the powerhouse doesn’t just sell athletic gear, but inspiration. Nike’s marketing campaigns tap into the desire for achievement, using stories of perseverance and strength to resonate with their audience.
How brands are showing up in culture
There is a right way and a wrong way for brands to show up in culture. It’s not about slapping a sponsorship on a cultural moment and hoping to bask in the halo effect.
8 Ways to Automate Product Marketing with Agent A
Andrei leads product marketing at Ahrefs, with a small team covering copy, webinars, partnerships, and paid promotion for all of Ahrefs (including the dozens of updates we ship each month).
Ecommerce marketing: 10 strategies for search and AI in 2026
10 ecommerce marketing strategies for 2026, from SEO and email to AI search and shopping assistants.
10 best SEO audit tools for 2026 (tested)
See our comparison of SEO audit tools including Site Audit, Google Search Console, Screaming Frog, and more.
McDonald’s Marketing Strategy: Why It’s Still the King of Fast Food in 2026
Whether you’re grabbing breakfast in Tokyo or a late-night meal in Paris, McDonald’s feels instantly familiar.
McDonald’s Marketing Strategy: Why It’s Still the King of Fast Food in 2026
Whether you’re grabbing breakfast in Tokyo or a late-night meal in Paris, McDonald’s feels instantly familiar.
DMARCbis Is Here. It’s Just DMARC Now
DMARC finally grew up. After more than a decade on a spec that was not truly a real standard, the IETF has published RFC 9989, 9990 and 9991. This is the work everyone’s been calling “DMARCbis,” and it replaces the original 2015 spec (RFC 7489) while moving DMARC onto the formal Standards Track.
Victoria’s Secret is changing its ticker to VSXY
Sex sells, but now it also trades: Victoria’s Secret & Co is changing its ticker to “VSXY” on the New York Stock Exchange. The vanity plate-style makeover is part of a turnaround effort by the retail chain’s CEO, Hillary Super, who took the job in 2024 to steer the brand back to its former glory as the sexiest place at the mall.
Quantum stocks explode after Uncle Sam wants in
The US government is bankrolling a type of computer even your nerdiest friend can’t build at home. The Trump administration said yesterday that it plans to invest $2 billion in several quantum computing companies in exchange for equity stakes.
New Eli Lilly drug may be the strongest GLP-1 yet
Remember the name retatrutide. It’s Eli Lilly’s latest experimental GLP-1, and patients who took it lost the most weight ever recorded in a medication trial, according to results announced yesterday.
The best AI chatbots in 2026
You've probably already subscribed to ChatGPT. Maybe your company rolled out Copilot. Your developer friends won't shut up about Claude. All the noise is confusing: which one should you actually use for your work? The answer depends on the actual task. The AI that's perfect for writing may fall flat when fact-checking;
The 17 best AI video generators in 2026
Consuming video is easy. Producing good video is not. Putting together a script, getting all the footage, and editing everything to perfection—or as close as possible—can eat up enormous chunks of your time. As it does for everything right now, AI has a few solutions to slash the time it takes to go from idea to MP4. I went in search of the best AI tools for creating videos, and as it turns out, there are already a ton of amazing options.
Google Changes Everything
In this Marketing Over Coffee: Learn about Google IO, Hackers, DJI Hardware and more!!
How long should you wait to send a follow-up email?
Wondering how long to wait before following up on an email? Discover the ideal wait time and proven tips to increase your chances of getting a response.
Best email meter alternatives worth considering in 2026
The best email analytics tools help businesses measure response times, track team activity, and understand how effectively emails are being handled across teams.
What Is Email Management and How Does It Improve Workflow?
Email management is the process of organizing, tracking, and responding to emails efficiently. Businesses can communicate better, reduce inbox overload, and improve workflows across teams.
Email marketing KPIs: 10 key metrics you should track
Email marketing KPIs show how email campaigns perform and how subscribers interact with your emails.
Brain Teaser – 22 May
How can you drop a raw egg onto a concrete floor without cracking it?
Day 28: The Content Series That Brought In 440 Subscribers
30 days of emails became a new lead magnet and kept new subscribers extremely engaged Welcome to Day 28 of the 30 Days of Growth.
We Valiantly Tested THC Beverages in the Name of Work, Here Are Our Thoughts
Products you buy through our links may earn us a commission. Oh, and if something's out of stock, oops, it was there (and all prices were accurate) at time of publication.
Why Some Entrepreneurs Keep Growing While Others Stall
Bestselling author Jon Gordon joins John Jantsch to break down the micro-habits that drive leadership performance, from the thank you walk to mastering the morning, and why simplicity is the only thing that makes habits stick.
Open Tab: Ashlee Vance
The veteran tech journalist on getting close to Elon, why he walked away from the best job in media, and showing audiences where the world is headed before it gets there.
8 Best Pride month email examples in 2026
Finding the best Pride Month email examples shouldn’t require sifting through hundreds of slapped-on corporate rainbow logos. As we head into June 2026, building campaigns that actually mean something is the baseline. This guide will help you create thoughtful, relevant, and useful emails for your ecommerce store.
Opt-in email marketing: The complete guide [2026]
Opt-in email marketing is one of the most reliable ways to grow revenue online. According to recent Omnisend studies, automated emails now drive 37% of all email-generated sales. Those automations only work on subscribers who said yes. The problem most ecommerce brands run into isn’t getting people on a list.
BuzzBallz Grabs All the Attention. That Makes Streaker Steve Mad
Is anything as amusingly cringy as an aging streaker shaking his assets and cursing fate now that BuzzBallz ready-to-drink cocktails have stolen his thunder? The brand vividly answers that question in the (thankfully) G-rated clip below. (Well, maybe PG.
7 Email Automation Examples That Drive Ecommerce Revenue
Some of the best email automation examples include welcome series, abandoned cart recovery, post-purchase follow-ups, and re-engagement campaigns. Other high-performing automations include browse abandonment flows, loyalty automations, and seasonal triggers. These email automations drive high ecommerce revenue because they reach customers when interest already exists.
How to Whitelist an Email Address: A Step-by-Step Guide
Just because an email is delivered doesn’t mean it lands in an inbox. When important emails end up in spam or promotions, subscribers miss important updates. Brands can lose engagement, conversions, and customer trust. That’s why it’s important to learn how to whitelist an email address.
100+ Best Memorial Day Email Subject Lines That Work
Memorial Day email subject lines can increase open rates, clicks, and conversions when they create urgency, highlight discounts, or tap into seasonal shopping behavior. Memorial Day is a major USA holiday celebrated on the last Monday of May to honor fallen military service members. It also marks the unofficial start of summer.
Newsletter design examples, expert tips, and templates
Email newsletter design isn’t about aesthetics— it’s about making your message effortless to scan, tap, and act on (especially on mobile). The best newsletters use a clear hierarchy, generous spacing, and a single, obvious next step. This ensures that readers don’t get lost in a wall of text or too many buttons.
Pepsi Marketing Strategy: Iconic Campaigns and the Taste of Pop Culture
Renowned all over the world, Pepsi is definitely a necessary component of people’s gatherings and meals! But have you ever wondered how this company came to be, given its evident success? Beginning as a small operation in North Carolina in 1893, Pepsi has grown into a global phenomenon, with distribution in over 200 countries.
Why Some Brands Just Show Up in Culture, While Others Belong There
Early on in a client relationship, I was invited to attend a basketball game in our client’s suite. We were in town for a series of in-person working sessions to kick off strategy and a brand expression refresh.
Shopify Emails Going to Spam? Fix It Fast (2026)
Shopify emails ending up in spam can affect your brand reputation and even disrupt daily operations. Whether it’s transactional order confirmations and shipping updates or your marketing campaigns, getting them labeled as Shopify spam emails is costly. Mixing these types of emails, or more technical issues such as missing SPF/DKIM authentication or poor-quality email addresses,
Verified Attention Will Become One of Marketing’s Most Valuable Currencies
A click used to feel meaningful. Now that AI can manufacture activity by the truckload, marketers need something sturdier: attention grounded in identity, continuity, and context.
12 June Newsletter Ideas for 2026(+ Tips and Subject Lines)
June is one of the most content-rich months of the year, featuring Father’s Day, Pride Month, the Summer Solstice, and graduation season, among other occasions. Yet most brands use only one or two of these hooks. That leaves a lot of revenue sitting untouched, which means you need a better plan.
An In-Depth Look at Tesla’s Marketing Strategy & Elon Musk Effect
Maybe the most innovative car company in the world is Tesla. With its game-changing electric vehicles and futuristic technology, it’s no surprise that Tesla has become a household name. What’s Inside What Is Tesla’s Marketing Strategy?
100+ Summer Email Subject Lines That Will Get Opened (2026)
Summer is one of the most competitive sending periods of the year. Father’s Day, summer sales, back-to-school campaigns, and everyday seasonal promotions are all fighting for attention in the same crowded inbox. Your offer doesn’t matter if nobody actually sees it. The real differentiator is your subject line.
4 Simple Ways to Raise Money-Smart Kids (Starting Now)
You don’t need to be a financial expert to start teaching kids the basics.
Why Marketing Is Seen as a Black Hole (And What Data Says to Do About It)
Marketing teams struggle with trust and strategy due to workflow challenges. Learn how agile operations improve predictability, collaboration, and AI success to elevate marketing’s role.
AI Is Reshaping How Workers Learn on the Job [Infographic]
Fully 63% of US workers say AI has taught them skills their employer never formally trained them on, and 54% say their employer still hasn’t provided formal training on those same topics, according to recent research.
ConvertKit Pricing in 2026: What Kit Actually Costs at Every Tier
Kit Pricing Breakdown 3 Plan Tiers $0 Free Plan Start Pricing Verified Kit charges per subscriber, not per email.
The Performance Illusion
We measured everything and learned nothing. Here's how that happened.
Customer Lifecycle Marketing for Ecommerce
Customer lifecycle marketing is a crucial and strategic component of consumer interaction. It begins with a consumer’s first exposure to the brand, progresses through several purchases and interactions, and ends with enduring loyalty and brand support.
99.88% of HTML emails fail basic accessibility checks, EMC’s 2026 report finds
The Email Markup Consortium tested 376,348 HTML emails sent between May 2025 and May 2026 and found that all but eight contained serious or critical accessibility issues. The failure rate is effectively unchanged from 2025’s 99.89%. EMC calls it a “technical standstill”.
Latest Updates
Here’s what we’ve shipped since our last update… ### New and improved - **New: Dynamic timing options in Journey delays (now in Vero 2.0)** – Dynamic delay options are now available in Vero 2.0, including delays based on a dynamic date/time stored on a user or event property, or holding delivery until a specific time of day in the customer’s timezone.
Case study: How to make waiting times feel shorter
Premium ContentThis content is reserved for premium subscribers of Ariyh Pro. To Access this and other great posts, consider upgrading to premium.
Your Best Content Campaign Got Cut. Now What?
Even successful content initiatives get canceled. When that happens, don’t let the work disappear. Follow this three-phase process to protect what matters, respect your audience, and turn the setback into your next opportunity.
YouTube Shorts: Hooks and Curiosity Loops That Explode Your Views
Want more leads from YouTube Shorts? Wondering how to create YouTube Shorts that get more than a thousand views? In this article, you'll discover techniques produce YouTube Shorts that people will watch, rewatch, and share. Are You Using YouTube Shorts Wrong? The business case for marketing with YouTube Shorts is hard to ignore.
Harry’s Slick Humor Leads Our 5 Ads of the Week
This one’s so smooooooth, lathered extra thick with self-aware silliness.
ICO updates ahead: why UK email senders should revisit soft opt-in and legitimate interest rules
The UK’s Information Commissioner’s Office is updating its direct marketing and PECR guidance to reflect the Data (Use and Access) Act 2025. The redraft is currently in progress following consultation, with final publication expected in Spring 2026. The ICO’s Direct Marketing Advice Generator is also being updated on the same timeline.
Skechers Must Face “False Urgency” Email Class Action, Federal Judge Rules
A federal judge has denied Skechers USA’s motion to dismiss a proposed class action lawsuit alleging the retailer used misleading “false urgency” tactics in promotional email campaigns sent to Washington consumers. The lawsuit, Liss v. Skechers USA Inc., centers on marketing emails containing subject lines such as “Today Only!”
Intuit Cuts 17% of Workforce as Mailchimp Revenue Declines
Intuit announced on 20 May 2026 that it will cut 17% of its full-time workforce, around 3,100 roles as part of a restructuring that explicitly includes “rightsizing” Mailchimp, the email marketing platform it acquired for roughly $12bn in 2021. The cuts were disclosed alongside the company’s Q3 FY26 earnings,
What is PPC? A starter guide to pay-per-click advertising
Learn what PPC marketing is, how it works, and how to set up your first pay-per-click campaign.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
Google Search expands agentic capabilities with information agents and Universal Cart
Google‘s information agents and Universal Cart stand to change how users discover and buy products online.
Church Marketing Strategies: Simple Ways to Attract and Connect with Your Community
Reaching people today looks different than it did even a few years ago. Churches need simple, practical ways to stay visible and connected with their communities.In this article, we’ll cover what church marketing is, how to do it mindfully, how to build a basic marketing plan, as well as attracting (and keeping!) new audiences.
Track offline conversions in Google Ads | Zapier
The average customer communicates with companies across multiple channels, making the full customer journey fragmented and hard to follow. While this creates more opportunities for lead generation, it also makes it harder to track which interactions actually lead to conversions. With offline conversion tracking for Google Ads, marketers can close the data gap by seeing which search ads result in offline sales or other valuable customer actions.
SpaceX shows the world its finances and future in IPO filing
SpaceX filed its first comprehensive prospectus yesterday with the Securities and Exchange Commission, giving investors a peek at its finances, as it prepares to list on the Nasdaq exchange under the ticker SPCX.
JPMorgan banker countersues in viral sexual harassment case
The JPMorgan Chase banker at the center of a viral sexual harassment case countersued on Tuesday, claiming defamation. In her countersuit, Lorna Hajdini claims her former colleague Chirayu Rana made false allegations against her that have made her life a “living nightmare.”
Zapier MCP: Perform 30,000+ actions in your AI tool
Large language models can extract, classify, summarize, and write for us. They just can't execute those tasks on their own. Or not without some seriously cumbersome technical upkeep, anyway. For AI to do something in an app you use, a developer has to build a complex integration. Or, much preferred these days, you can fast-track the process with the Model Context Protocol (MCP). It's a translator between AI tools and apps that lets your AI act on your behalf.
7 ways to use Zapier MCP
I love being able to hook up Claude and my other AI tools to apps I use, but I'm picky about how I establish that connection. If I switch AI harnesses, I don't want to rebuild my app connections every time. And I really don't want my AI poking around in tools it has no business touching. That's why Zapier MCP is one of my favorite tools right now. It plugs into every AI I chat with, giving them access to a governed library of more than 9,000 apps and 30,000 actions.
Colbert’s 11-year ‘Late Show’ run ends tonight
Lord of the Rings and Neutral Milk Hotel enthusiast Stephen Colbert will host The Late Show for the final time tonight, ending an 11-year run at CBS after the network canceled the show for what it said was “purely financial” reasons. But many—including Colbert—believe the cancellation came at the behest of President Trump, a frequent target of jokes and ridicule from the comedian.
Nango vs. Zapier: Which is best? [2026]
The shape of AI products has changed in the last couple years. Where a chatbot used to be able to get away with answering questions from its own training data, an AI product in 2026 is expected to read and write across whatever stack the customer has chosen, on demand. That puts a new piece of engineering on every product team's roadmap: an integration layer that handles the auth, the retries, the rate limits, and the slow grind of keeping each upstream API working as it changes.
Codex vs. Claude Code: Which is best? [2026]
Judging by the stats, this decision looks simple: Claude Code has more than double the developer awareness of Codex, six times the workplace adoption, and was voted the most loved AI coding tool. But OpenAI isn't sitting still: GPT-5.5 raised the bar for coding yet again, the agent is getting consistent feature upgrades, and the Codex app keeps getting better.
How to prompt ChatGPT: 10 tips for better answers
I've complained on more than one occasion that I wish my partner knew what I wanted without me having to tell him. But I've finally accepted a universal truth: nobody's a mind reader. Not even an AI chatbot trained on the entire internet. When you prompt ChatGPT, you have to say the quiet part out loud. Sure, you can tell it to write your Substack newsletter and get something. But it probably won't be filled with the wry sensibility your audience knows you for.
How to make perfect Google Forms header images
A few years ago, my friends and I created a just-for-fun ice cream business. (We made ice cream flavors inspired by our rescue dogs.) Making the ice cream aside, we wanted all other operations to be as low-effort as possible, so we used Google Forms to collect customer orders. Google Forms definitely hit the no-fuss-yet-robust criteria, but its default color theme (purple) didn't match our style. So one silly dog photo and a few light edits later, we added a custom header image to Google Forms.
Best AI search analytics tools for marketing teams
I’ve spent the last year watching marketing teams scramble to understand why their organic traffic reports tell one story while their pipeline tells another. The missing link is almost always a need for AI search analytics tools.
AI citation tracking tools to monitor and increase visibility
The brand tracking dashboard says awareness is up. Social listening tools show steady mention volume. The PR platform logged a dozen media hits last quarter. But, none of those tools show how a brand shows up when a buyer asks ChatGPT, Perplexity, or Gemini for a recommendation.
Customer service SLAs: The comprehensive guide for 2026
A customer service SLA defines the standards your support team must meet when handling customer requests. It outlines measurable service parameters such as first-response times, issue-resolution goals, and escalation timelines.
The impact of delayed email responses on logistics customer service
The impact of delayed email responses on logistics customer service shouldn’t be ignored. You can lose customer trust, lower retention rates, and increase pressure on support teams.
How fast email replies for logistics firms improve efficiency
Fast email replies for logistics firms improve communication, reduce delays, and help your team make quick,
How logistics teams can reply to emails professionally
Learning how logistics teams can reply to emails professionally requires clear communication. You should respond quickly and use simple language to avoid confusing customers and vendors.
7 best remote team tools for managing a virtual team in 2026
The best remote team tools in 2026 include timetoreply, Slack, and Trello for improving communication, collaboration, and productivity across virtual teams.
🧠Negativity Bias
May 13, 2026 Share on Sponsored by FROM THE CREW Happy Thursday. Bad news travels fast. Good news takes the scenic route, stops for coffee, and gets distracted by a podcast. That’s just how our brains are wired. And once you understand it, you’ll never look at your marketing the same way again. Buckle up,
Day 27: The 4-Hour Email That Boosted Engagement by 40%
One extra email. 40% more engagement. Welcome to Day 27 of the 30 Days of Growth. This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list. You can view all past issues of the 30 Days of Growth here. Most welcome emails do the bare minimum. “Here’s your download. Thanks for joining.” Then silence. Jason Resnick of NurtureKit does something totally different.
Day 26:The 4 Emails That Reduced Unsubscribes by 4%
How replacing a single “do you still want to hear from us?” email lifted reactivation rates by 4% in the first month. Welcome to Day 26 of the 30 Days of Growth.
What is an AI form builder (and how does it actually work)?
An AI form builder is a tool that creates signup forms from plain-language descriptions instead of manual design. You describe the form you want in a sentence, and the builder generates it. No coding. No dragging elements around a canvas. No hiring a designer. The result is a working, publishable form built in seconds from a text prompt, a screenshot, or a guided template.
How to Know When Your Business Is Ready to Scale
HubSpot’s founding CRO Mark Roberge joins John Jantsch to break down the two-stage framework every business owner needs before scaling, product-market fit, go-to-market fit, and why hiring fast is often the fastest way to fail.
How businesses grow on Meta, new creator publishing tools, and brand safety comes to Threads
STACKED MARKETER - The marketer's #1 daily newsletter! We know you usually want to skip the recap, but this is one you’ll want to catch. Here’s the headline: The 2026 Meta Summit shows that the brands growing fastest right now are blending measurement discipline and creator-led chaos. On the measurement side: Always-on incrementality testing, media mix models, and geo-holdout experiments running continuously.
Plan early on Pinterest, X limits free posting, and creator spend hits the big leagues
STACKED MARKETER - The marketer's #1 daily newsletter! Trigger warning. Christmas is about to be mentioned. Santa’s summer bod: Pinterest says brands running shopping campaigns for six months or more see 33% higher ROAS than those who wait. The case for early Christmas… The longer your campaigns run, the better Pinterest’s algorithm gets at matching your products to the right people. Lower costs and better creative data. Nice. So what’s the play?
🗻 Summit
May 20, 2026 Share on Sponsored by Good morning. Twenty-two years of near-misses, gut-punches, and “maybe next season.” Arsenal FC’s fans have seen it all. Then, finally, they’ve seen their team win the title. Marketers, take note: the strategy that feels like it’s going nowhere is sometimes the one that’s about to go everywhere.
Best Klaviyo alternatives for ecommerce in 2026
Covering your customer journey with contextual, revenue-generating flows is where Klaviyo earns its place in your stack.
I Tried (and Failed With) Just About Everything For Period Cramps. Then, I Found This Bath Soak
Products you buy through our links may earn us a commission. Oh, and if something's out of stock, oops, it was there (and all prices were accurate) at time of publication.
Microtargeting on a billboard
Wait, a CTV Platform is Buying…Billboards? Let’s start with the obvious irony. Vibe.co sells streaming TV ads. Their whole pitch is: stop spending all your budget on Meta and Google, and diversify to CTV. So, how do they sell that message? They buy billboards. Wait, what?
The best presentation software in 2026
The latest presentation apps have made it easier than ever to format slides and create professional-looking slideshows without giving off a "this is a template" vibe. Even standard PowerPoint alternatives have updated key features to make it easier than ever to collaborate and create presentations quickly, so you can spend more time prepping for your actual presentation. If, like me, you've used the same big name presentation tool unquestioningly for years, it's a whole new world out there.
Before You Touch Your Marketing, Do This First
Most founders jump straight to tactics. Before you change anything about your marketing, spend one hour answering these 4 questions. It changes everything downstream.
What Game Theory Can Teach Marketers About Winning
When you understand how people make decisions and apply that to your marketing, you're more than communicating--you're anticipating! Join Christina Garnett for a look at game theory, behavioral science, and how to use these ideas to think several moves ahead.
The Forgotten Value of Mentoring Junior Staff
I was a junior copywriter once. I sucked fairly badly for longer than I should have. But despite my suckery, an agency took a chance on me, paid me peanuts, hazed me mildly and taught me to be better. Even if I didn’t realize it then, I was making them better, too. This tradeoff is important and getting depressingly rare. We need to fix that.
SEO basics: How to do SEO for beginners
Learn the basics of SEO — keyword research, technical SEO, etc. — to show prominently in search results.
Unpacking Zara’s Marketing Strategy, Campaigns & Marketing Mix
Zara owes much of its success to its clever marketing strategy. When you take a closer look at what’s driving this success, the 4Cs of marketing immediately stand out as a key concept that deserves attention. The 4C concept was introduced by Bob Lauterborn in 1990 as an updated version of the 4Ps.
How to Persuade Your Boss to Send You to Ahrefs Evolve in San Diego
After hosting over 600 marketers for our first US conference last October, we’re returning to San Diego in 2026. Same city, bigger stage, and—dare I say it?—an even better agenda.
Martech Built Empires—Now It Needs Bridges
Martech promised unified performance but delivered fragmentation. As budgets tighten and AI rises, CMOs need interoperability--not consolidation--to prove ROI and drive effectiveness.
The New Digital Ad Leader: Meta Set to Surpass Google
Advertising & Promotions - Meta is forecast to reach $243.46 billion in net worldwide ad revenue in 2026, compared with $239.54 billion for Google, according to recent research.
StreetEasy Lets Fans of NYC Book Reservations for 20 Years in the Future
Let’s snag some slices at Roberta’s Pizza in Brooklyn. Does May 2046 work for you—around noon? Zillow StreetEasy just partnered with select NYC hotspots and cultural institutions for a campaign that lets folks go online today and book reservations for 20 years hence. The initiative, themed “Reserve Your Future,” celebrates the real-estate brand’s 20th anniversary and represents the evolution of its “Be a Forever New Yorker” campaign. Along with Roberta’s, participants include the Guggenheim, Playwrights Horizons, Russ & Daughters and more.
Google unveils Gemini 3.5 Flash and a redesigned ‘intelligent Search box’
Google‘s Gemini 3.5 Flash and intelligent Search box are live. Here‘s what it means for search visibility.
Lauren Westberg of Precision AQ on Building and Leading Teams
Lauren is executive vice president and managing director of Precision AQ Advertising (formerly PRECISIONeffect), bringing more than 25 years of industry experience, including 19 years with Precision AQ.
Have we made relevance too important?
There’s a book I bring up too much called “Language in Thought and Action.” It’s about the way semantics – the nuances between words and sentences – influence how we interpret, feel and respond to everything.
24 Easy, Breezy Summer Marketing Ideas for 2023
Temps are heating up and so should your marketing! Use our complete list of sizzling summer marketing ideas to spark inspiration for your business's seasonal campaigns.
How brands are showing up at the Cannes Film Festival
Cate Blanchett stunned in Givenchy for the premiere of the Garence during the 79th Cannes Film Festival. Adam Driver wore a custom tuxedo tailored by Zegna while Chloé Zhao rocked Schiaparelli Haute Couture at the Paper Tiger premiere.
Flodesk vs ConvertKit: Design-First vs Creator-First Email Tools
EMAIL PLATFORM COMPARISON 2 Platforms Compared $0 Free Tier Available Pricing Verified Design polish or creator monetisation?
COS Advertising Campaigns: How a Mid-Range Brand Wins the Luxury Marketing Game
COS advertising campaigns have a way of quietly pulling you in. One minute you’re casually scrolling TikTok, and the next, you’ve stopped to watch a perfectly lit runway clip, a minimalist campaign film, or someone styling an oversized COS coat as if it belonged in an art gallery. None of that happens by chance.
Sesame Street Characters Support Moms’ Mental Health
Baby Cookie Monster and Elmo are real handfuls for their moms? Who’d a thunk it? Maternal patience wears thin in the Ad Council’s latest mental health PSAs breaking this week. They’re part of the org’s long-standing collaboration with Sesame Workshop. Of course, all mothers feel overwhelmed sometimes and could use help and understanding. Who better than Jim Henson’s beloved characters to put that reality in perspective? Past efforts have focused on kids’ mental health. This round stresses whole-family wellness through its mom-centric appeal.
How To Give Personalized Content an ‘AAdvantage’
Too many promotional emails. Plummeting open rates. Here’s how American Airlines changed its loyalty program email strategy. Using existing data, it rebuilt the program around smarter personalization.
Any Form You Can Imagine, AI Signup Form Builder Can Create it
Animated popups with custom triggers. Floating 3D buttons with hover effects. Scratch-card reveals. Gamified experiences. Multi-step forms with progress bars. These kind of forms used to require a developer or designer. Now with AWeber’s AI Signup Form Builder, you can have it by describing what you want in a single sentence.
This Adds 50 Subscribers a Day
Check out Jillian & Jordan’s Growth Lever here: https://growthinreverse.com/loveleigh-popups/Join 30 Days of Growth here: 30daysofgrowth.co
