Designing the Front Door to Our Subscriptions

By Tracie Lee (VP of Design, Growth & Platforms) & Pamela Glass (Director of Design, Growth) The mission of The New York Times is clear: We seek the truth and help people understand the world. Fulfilling that takes creativity and expertise from every part of the company, and for teams that work on growing our subscriber base, it raises questions: How do we earn and maintain trust with millions of readers as they consider subscribing? How do we use experimentation and data responsibly to grow The Times?