Hypebae
Articles about Hypebae
LOEWE and On Just Followed Three Artists For Their Latest Campaign
LOEWE and On are taking their collaboration off the beaten track. For Fall/Winter 2026, the duo returns with a new collection of footwear and clothing rooted in movement, creativity and the great outdoors, bringing together Swiss performance engineering and the Spanish house's experimental approach to design.
Fruity Booty Dropped a Ballet-Inspired Collection
Fruity Booty is giving lingerie a dancer's touch. The London-based label unveiled the second drop of its Fall/Winter 2026 collection, looking to ballet and the functionality of dancewear for a fresh take on dressing from the inside out.Shot in a London ballet studio by Daniella Maiorano and styled by Jazz Mignone, the campaign captures the collection through the lens of movement and self-expression. Much like a dancer's uniform, the pieces are designed to fit, move and breathe, while celebrating the body rather than simply dressing it.
Mickey Mouse Has Entered the Gustaf Westman World
Mickey Mouse is getting the Gustaf Westman treatment. The Swedish designer teamed up with Disney for a new collection inspired by Mickey & Friends, bringing his signature chunky silhouettes, playful proportions and dopamine-inducing aesthetic to a world of homeware, furniture, clothing and accessories.
UGG Just Dropped Its First-Ever Collaboration With JW Anderson
One of the industry's busiest designers, Jonathan Anderson, just proved there's no slowing him down. JW Anderson is teaming up with UGG to give everyday comfort a fashion-forward twist. For their first-ever collaboration, the two labels are reworking UGG's iconic Classic Boot and Tasman through Anderson's playful, unconventional design lens, with musician and producer Dev Hynes, aka Blood Orange, fronting the campaign.
SS27 Welcomed the High-Society Socialite
While the world seems firmly set in an "eat the rich" mood, the Spring/Summer 2027 runways opted for more of a "feed the rich" approach. Across the fashion capitals, designers looked to aristocracy, Upper East Side prep and the wardrobes of high-society socialites, serving up a vision of wealth that felt less like stealth and more like a full-blown fantasy.After several seasons of dressing down, SS27 marked a noticeable return to dressing up.
UNIQLO and JW Anderson’s FW26 Collection Is Made for the Artfully Dressed
UNIQLO and JW Anderson are bringing a little academic flair to our fall wardrobes. Returning for Fall/Winter 2026, the collaboration explores the intersection of theater, academia and artistic expression, reworking classic wardrobe staples with playful patterns, vintage-inspired details and everyday functionality. If you're a fan of The Secret History by Donna Tartt or any sort of literary fiction, this is the wardrobe for you.
Nike, NIGO and J-Hope Join Forces For an Air Force 1 Collab
Streetwear giant NIGO and BTS' J-Hope have teamed up with Nike to drop a three-way Air Force 1 Low '01 collaboration. Blending '90s Tokyo street culture with J-Hope's signature "Hobicore" energy, the release offers a fresh, vibrant spin on the classic 2001 archive silhouette.
Jang Wonyoung Fronts Tommy Jeans’ Fall 2026 Campaign
Jang Wonyoung is officially putting her own spin on classic American style. Tommy Jeans has unveiled its Fall 2026 campaign featuring the global K-Pop star, who brings her signature charming, youthful energy to the brand's timeless preppy aesthetic.
David Koma SS27 Channels the Drama of ’90s Figure Skating
David Koma is taking us back to the rink. For Spring/Summer 2027, the designer looks to the theatrical glamor of 1990s competitive figure skating, where rhinestone-covered costumes and obsessive precision met a dramatic vision of femininity. Enter Tonya Harding, whose raw athleticism and determination to succeed inspire a collection balancing sporting discipline with high-octane glam.
This Brand Is Turning Renaissance Armor Into Lingerie
What happens when a knight's armor meets your lingerie drawer? For New York-based label taottao, the answer lies somewhere between strength, sensuality and a little bit of silliness. For Spring/Summer 2027, designer Yitao Li explores the duality of femininity with "Soldier Off Work," a collection that softens the language of Renaissance armor through delicate fabrics and playful details.
Tate Britain Is Taking Us Back to the Fashion and Freedom of the ’90s
Whether you lived through the decade or not, the 1990s are years that we all seem to constantly reference with a sense of nostalgia. Whether for the fashion, music, culture or simply the lack of social media, there was an undeniable sense of freedom that led to a huge surge in creativity. And now, London's Tate Britain has opened an exhibition fully dedicated to the decade.
Fiorucci’s FW26 Campaign Takes Us Down Memory Lane... With a Twist
What if your memories of the past were actually glimpses of the future? For Fall/Winter 2026, Fiorucci explores the blurred lines between memory and imagination with "MEMORIE," a collection that reworks the Italian label's playful heritage through a contemporary lens.
BÉIS and Rare Beauty Announce a Brand New Collab Collection
BÉIS and Rare Beauty are back for a second round of their cult-favorite collaboration. After their 2025 collection sold out almost all of its inventory in under an hour, the brands, founded by Shay Mitchell and Selena Gomez, are expanding the partnership from three pieces to an eight-piece lineup of rolling luggage, travel essentials and makeup products to match. In honor of the launch, founders Mitchell and Gomez are also starring in a new campaign."
Beauty Founders Have a Lot to Say About the Eye Patch Debate
Every once in a while, a single moment completely reshapes conversation in the beauty community. After Fenty Skin, Huda Beauty and Glow Recipe discovered they were all set to release eerily similar self-slicing eye patches, the internet was quick to question how much real innovation the skincare space delivers, despite how often it's pushed.In an overcrowded category that moves incredibly fast and thrives on individuality, identical packaging will undoubtedly raise brows among beauty fans.
Rhode Wants You to Stop Picking Your Acne and Start Picking Strawberries
Rhode has unveiled a pair of new Spotwear additions today: the Spot Case, its first-ever holder for Spotwear, and new Spotwear patches in an adorable strawberry shape, which serve as the first new silhouette in the lineup since the skincare staple debuted in April. Not to mention, the brand is also adding the beloved Peptide Lip Tint in "Pretzel" to its permanent lineup.
Serena Williams Is the Newest Member of Team Barbie
Launching just before International Day of the Girl, Barbie is continuing its mission to empower the next generation of leaders by officially welcoming 23-time Grand Slam champion Serena Williams to Team Barbie. Following the release of her one-of-a-kind Role Model doll earlier this year, the tennis icon and entrepreneur now gets her very own Barbie Signature collectible.
The Problem With The ‘Cleavage Is Back’ Discourse
After almost a decade of declaring cleavage 'out' and the rise of bralettes and no bras, several online critics have recently proclaimed the push-up bra (and cleavage) back in fashion.
How This Milanese Hotel Became a Community Hotspot
Hotel Calimala opened its doors in Milan back in July 2025 and in just over a year, it's become a cultural destination. Reimagining the role of a hotel as something far more permanent, its arrival in the city aims to change the way we view these spaces. Located in the heart of one of Milan's most creative neighborhoods, the hotel was designed to be not just for tourists and travellers, but for its local community, too.
Nude Project Says Romance Is In
Saying goodbye to situationships and nonchalance, Nude Project says unapologetic romance is in. The brand's latest collection, titled "Mon Amour," is all about caring and proving that showing affection doesn't have to be cringe.
Vanillamace’s Sold Out Boy Smells Perfume Is Here to Stay
Boy Smells has just announced Vanillamace as the face of its "Vanilla Era" perfume. In addition to reimagining the beloved fragrance, the streamer is also fronting a campaign inspired by the chic vibes of the scent. When it comes to the partnership, the brand cites Vanillamace's unapologetic personality, tight-knit community and bold self-expression.In addition to symbolizing new beginnings for "Vanilla Era," the brand also says the collaboration marks a major transformation in the beauty world.
Balenciaga Goes Analog in Its Latest Campaign
Balenciaga is putting its latest bag in a decidedly tactile setting. For the launch of the Hourglass Avenue Bag, the House tapped artist duo Hart Lëshkina to capture the new silhouette through a series of intimate photographs and videos.
GANNI and lululemon Just Changed the Activewear Game
The collaboration you didn't know you needed? GANNI and lululemon. The two brands are putting a fashion-girl spin on activewear, joining forces for a 22-piece collection inspired by the joy, freedom and self-expression of movement.
Miista Just Travelled to France To Make Its Own Wine
We all know good things take time. Whether it's perfecting a shoe that takes months to design or crafting natural wine, rushing the process is officially out. Embracing a slow, artisanal rhythm, cult footwear label Miista recently took a crew of creatives from Paris to Pépin Winemakers in Alsace for the ultimate messy, hands-on vineyard experience.
Telfar SS27 Reminds Us Why It’s NYC’s Favorite Brand
Telfar Clemens has always understood something fundamental about New York City: the real fashion isn’t happening behind closed doors on Wall Street and Midtown skyscrapers, but on the pavement outside. For Spring/Summer 2027, the label turns corporate convention inside out, subverting standard office tailoring and streetwear to ask a crucial question: who determines value?
Charlotte Lawrence Spends 24 Hours in Paris With FRAME and The Ritz
What happens when an LA girl spends 24 hours at the Ritz Paris? For FRAME and Charlotte Lawrence, the answer is a cinematic trip through the French capital, blending laid-back West Coast style with the timeless glamor of Place Vendôme.The musician and actor stars in the latest chapter of FRAME's ongoing collaboration with Ritz Paris, following Lawrence through a day-to-night diary at the iconic hotel.
LOEWE Perfumes’ New Candle Is Inspired by a Beloved British Dessert
LOEWE Perfumes is expanding its lineup with "Banoffee," the newest candle in its Home Scents range. The warming scent joins a collection rooted in botanical notes and is inspired by banoffee pie, the British dessert first created in the early 1970s at The Hungry Monk restaurant in East Sussex.The restaurant's owner and chef say they based the dessert on a San Francisco toffee pie recipe before adding banana. The finished pie layers banana, toffee and whipped cream over a biscuit or pastry base.
Jimmy Choo Celebrates 30 Years With a Pearl-Inspired Capsule
Jimmy Choo is celebrating its 30th anniversary by looking to one of its most enduring house codes: the pearl. Titled "Pearls of Wisdom," the new capsule from creative director Sandra Choi explores the motif across a lineup of shoes, bags and jewelry, marking three decades since the house was founded in 1996.Described by Choi as carrying a "quiet, enduring power," the pearl takes on a number of forms throughout the collection.
Louis Vuitton Closes PFW With Classic Cars and Crystal Fringes
Rumored to be Nicolas Ghesquière's last for Louis Vuitton women's, the brand's Spring/Summer 2027 show was a pretty big one. Friends of the house like Zendaya (obv), BLACKPINK's Lisa, and KATSEYE's Yoonchae and Daniela attended the show, which took place at the signature venue, the Louvre, and featured floating cars as part of its unique set design.
What Went Down at the JD Sports x Nike Studio Fleece Office Party
Who said the office party had to be boring? JD Sports and Nike teamed up to celebrate an exclusive new colorway of the Nike Studio Fleece tracksuit, transforming the evening into an immersive office-inspired experience where fashion, music and culture came together in an after-hours playground.
Lily Allen Makes a Case for Statement Hosiery With Calzedonia
Lily Allen is quickly becoming the queen of lingerie, recently fronting Intimissimi, wearing Agent Provocateur on stage for her West End Girl tour and now leading Calzedonia's latest campaign, making a case for statement hosiery with the brand's "Fashion Tights" campaign.
Rihanna’s Spilling All Her Secrets With a New Savage X Fenty Drop
Rihanna is turning up the heat this season, spilling everything with Savage X Fenty's latest, sultry "Satin Secrets" lingerie collection. Designed to command attention, the brand's newest drop reimagines classic lingerie codes with an extra dose of drama, serving up a romantic, head-to-toe statement made for showing off.
Our Favorite Footwear From the SS27 Runways So Far
As we continue to take in our first look at what Spring/Summer 2027 has to hold, the runways this season have been a sight for sore eyes so far. Stunning color combinations that are sure to hit your feed in the next few months, seasonal infusions of gorpcore and gowns galore have been on the SS27 menu, but it's time we pull our focus away from the clothes and straight to the floor. Designers have been pushing footwear far beyond simple utility this season, transforming shoes into the main character.SS27 has delivered a bold study in contrasts.
G-STAR Names Techno Pioneer Charlotte de Witte as Global Brand Ambassador
G-STAR is ushering in a bold new era for its womenswear line, officially naming Belgian techno titan Charlotte de Witte as its newest Global Brand Ambassador. The multi-year partnership kicks off with "Own the Arc," a striking campaign celebrating the return of the brand’s iconic Arc jean.
DedCool and Emi Jay Link up to Release an Adorable Gift Set
Emi Jay's Aura Hair + Body Mist is getting a mochi makeover. In collaboration with DedCool, the brand is dropping a limited-edition "Mochi Milk" version of the spray, inspired by the cult-favorite soft scent. The new addition is made for both on-the-go fragrance and hydration, plus it arrives alongside two brand new gift sets.The collab leans into the sweet notes of the scent, wrapping hair and skin in peach nectar, fluffy marshmallow and sweet vanilla bean notes that the brands say "smells and feels like sleeping on a cloud."
ROSÉ and PUMA Launch the Perfect Speedcat for Fall
Global pop icon ROSÉ is back with PUMA, bringing a refined, fashion-forward twist to one of the brand's most iconic silhouettes. Building on their ongoing creative partnership, the pair has unveiled two new iterations of the legendary PUMA Speedcat, effortlessly blending the shoe’s racing heritage with ROSÉ’s distinct personal style and self-expression.
Roberto Cavalli’s FW26 Campaign Takes a Dark Trip to Los Angeles
Roberto Cavalli heads to Los Angeles for Fall/Winter 2026, with creative director Fausto Puglisi turning the city's hedonistic energy into a dark, maximalist campaign. Titled "Nero Carnale - The Kids in America," the campaign stars Hayes Warner, known for playing Debbie Schaffer in Bret Easton Ellis' The Shards.
Chanel SS27 Put Us on Cloud Nine
Now one year into his tenure, Matthieu Blazy has yet to disappoint at Chanel. With previous set designs including the universe and a fantastical fairy garden complete with giant mushrooms, this season we were sky-high, with the runway shadowed by huge floating birds.
Hunza G Taps Irina Shayk for Its 00s-Inspired Collection
Hunza G is bringing back the glossy glamor of the 00s with its latest Resort 2027 collection, starring model and actress Irina Shayk in a sun-soaked campaign shot in Ibiza by Davit Giorgadaze.
Abra SS27 Turned Our Worlds Upside Down
At Abra's Spring/Summer 2027 show, the self-proclaimed "Shoe Lord", aka Abraham Ortuño, spoke about the influence of his childhood and current life between Mallorca and Paris on the collection.Steeped in whimsy, playfulness and the designer's signature approach to experimentation, the collection took inspiration from the miniature world of Arrietty, a Japanese animated film from 2010, along with Alice in Wonderland. View this post on Instagram A post shared by Hypebae (@hypebae)Playing with scale, proportion and reality,
The Indie Activewear Brands It-Girls Are Wearing to Work Out
Yoga, pilates, barre, gym. Health and wellness have been on an upward trend for years now, and with society more active than ever before, the fashion of fitness is naturally trending, too. It's not uncommon to dress for the gym on a daily basis now, but with the same few brands being the go-to for most people, what happens when you don't want to fit in with the rest? With a growing interest in sports and fitness, the options have grown, too.
Karol G Unveils Reebok’s New Freestyle Hi Colorway
Reebok has officially unveiled the newest colorway of its classic Freestyle Hi sneaker, and the brand called upon one of its favorite creative muses to launch it. In a campaign starring global music icon KAROL G, the 8x Latin GRAMMY and GRAMMY winner continues her long-term partnership with the brand to highlight connection, self-expression and community.
Inside ANREALAGE’s 25th Anniversary Paris Retrospective
The relationship between technology and fashion has never felt closer, with wearables and smart glasses partnerships turning up alongside increasingly immersive runway showcases. Yet, no designer has pursued that relationship with quite the relentless optimism of Kunihiko Morinaga of ANREALAGE, who believes the day the boundary between the two disappears "has already come."
adidas and Hellstar Are Back With a Fiery FW26 Collection
For Fall/Winter 2026, adidas Originals has joined forces with cult streetwear label Hellstar once again to expand their ongoing collaboration into a complete, head-to-toe lifestyle collection. Moving beyond footwear, the duo presents the Megaride FW26 Collection — a range designed for those who embrace unapologetic self-expression and reject convention.
The Ordinary’s New Lacto-PDRN 4% + B9 Eye Cream Is Built for Both Instant and Lasting Results
The Ordinary has added a new solution to its eye care lineup with the launch of its Lacto-PDRN 4% + B9 Eye Cream, a hydrating formula built to bring brighter-looking eyes and fresher, less tired-looking under-eyes from the very first application, with continued improvement the longer it stays in rotation.
Jean Paul Gaultier Looked to Dutch Folklore for a Quirky SS27 Showcase
Since becoming creative director at Jean Paul Gaultier last year, Duran Lantink has taken a provocative approach, focused on making headlines and causing controversy (remember that naked suit?).
Paloma Wool Channels Margot Tenenbaum in the Beauty Details
Barcelona-based brand Paloma Wool made its return to Paris Fashion Week for the Spring/Summer 2027 season. Leaning into Brat Star's song "Margot Tenenbaum," which served as the show's opening soundtrack, the beauty looks drew inspiration from the cult-favorite character, along with pastel touches from the collection's color palette."The makeup is a bit of a nod to the character Margot in the film The Royal Tenenbaums.
You Can Finally Dress Exactly Like Alexa Chung, Thanks to Reformation
Alexa Chung has been a style reference for the better part of two decades, so who better to turn to when you want to build the ultimate British-girl wardrobe? For its latest collaboration, Reformation teamed up with the longtime fashion muse for a 30-piece collection inspired by the pieces she's been wearing (and making us want to wear) for years.
Marine Serre Turns Up the Shine for SS27
Marine Serre brought the drama for SS27. The collection, titled "The Deep Shine," starts with '80s power dressing, gets progressively more sheer and sculptural, and ends in an explosion of saturated color, all while keeping the house's signature moon motif and upcycled approach firmly in the mix.
Bond-Eye Expands Its Swimwear with a ‘Curve’ Range
Bond-eye is making more room for curves. The Australian swimwear brand launched "Curve," a new range that brings its signature crinkle swimwear to an expanded size range, with supportive silhouettes designed to move with the body.